Capture More with Niche Websites
A niche website is a website that is very focused on specific topics. In fact, you are looking at one right now. There are many benefits of using niche websites as traffic nets. You get traffic from niche websites, possibly increasing the readership on your main website. Your main blog, may cover several topics at the same time. For example, Internet Business talks about different subjects around the generic category, Internet business. I create websites like this one to direct traffic from this website to my main blog.
Niche websites almost guarantee to build up traffic over time because search engines like and favor niche websites. For example, for two websites with similar on-page and off-page search engine optimization, if you build a website focused on the topic "catching white sharks", you will most likely get more search engine traffic, for the search term "catching white sharks", than the other website with content related to catching various sharks.
For example,
A website about fat and weight loss with hundreds of mini sites focusing on keywords such as Belly Fat, Stomach Fat...etc.
The main blog brings in a steady flow of traffic from search engines for a blog focused on a generic topic - "fat and weight loss". The blog is catching the traffic for the search terms Belly Fat, Stomach Fat, Double Chin, Back Fat, Upper Arms Fat or Bat Wings, Thighs Fat, and Booty Fat, The blog has articles related to those terms. What if, you have your primary blog catching traffic for all keywords, and have secondary niche blogs catching traffic for each specific keyword? .
Let's get a few facts straight before you continue:
- This is an advanced strategy to build your blogging empire on the Internet, and should only be done after you have successfully established your first blog.
- In order for this strategy to work you need to put in more time and effort building and managing your niche websites.
- Niche websites can be static or dynamic. Blogging Career is built on WordPress.
- Traffic does not come instantly. the traffic growth is, most likely, exponential.
Two major benefits of building your own niche websites
- You gain network traffic from your niche websites.
- Niche websites are more optimized for Google AdSense
How to direct traffic from your niche websites to your main blog?
- The most obvious way is simply to add links to your main blog from your niche websites. This can be done within the content, the sidebars, or even the footer of your niche websites.
- It is also very useful to add an "about" page, with links to your main website, on your niche websites.
- Alternatively, you can also add an "author section" below every article that you put on your niche websites.
- Basically, anything that includes links to your main website will work. Note that I used a RSS feed display widget to display posts from my main website.
What do write on the niche websites?
As long as you are writing articles focused on the topic of the niche website, that is more than enough. To avoid duplicate content (search engines hate it), make sure you do not just copy and paste articles from your main blog to your niche websites. Yes you have to spend additional time and put up more effort to produce more articles in order for this work. If you don't have time, this is not for you. You don't have to update your niche websites as frequently as your main blog, but you do have to add fresh content to them from time to time.